This was an article that focused on the recession that Spain is currently in, and most of Europe, and just how it is effecting the market place, including the creative industry. I went for a bit of a cliche with this one, but hey.. some times the obvious is the right way, with a strong execution. The page was already designed, and the text sat on the top left hand-side. So that dictated the composition to a certain degree. The Idea: The article was on how smaller ad agencies are surviving and adjusting better to the current climate, where as the large ones are struggling. The idea is a huge pissed bull face-to-face with the small one.
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