Thursday, February 24, 2011

Prince William - News of the World (UK)


I was commissioned by the trashy UK news paper 'The News of the World', who are apparently trying to big up their image with a new glossy suppliment. The writer is 'John Lydon' who writes 3 short stories a month based on topics of interest going on in England... Anyway the story picked to illustrate this month was the build up to the royal wedding (William + Kate) and the strain it will have on the UK economy. His writing is twisted, fun and quirky, squeezing out the visuals in me in the best possible way. I went too sophisticated in my earlier idea of bunnies running around in tight pants and pink tails. Lydon did mention cross dressing at a party so I managed to get the go ahead for placing William in a wedding dress... The cross dressing bunnies can wait another day.

Below: Layout + Rough + Alternative idea



Toro Boro - Shots Mag



This was an article that focused on the recession that Spain is currently in, and most of Europe, and just how it is effecting the market place, including the creative industry. I went for a bit of a cliche with this one, but hey.. some times the obvious is the right way, with a strong execution. The page was already designed, and the text sat on the top left hand-side. So that dictated the composition to a certain degree. The Idea: The article was on how smaller ad agencies are surviving and adjusting better to the current climate, where as the large ones are struggling. The idea is a huge pissed bull face-to-face with the small one.

The Big Chill - Shots mag



So Here I am in Vancouver, Canada with an illustration market as dry as a baboons arse, when suddenly my agent calls me with the news of another editorial job. The article was about the melt down in Canada's creative markets (funny that), with various theories behind this, one being that the training isn't what it was, and also budgets are getting smaller. The article picked up on the successfulness of the Doves ad campaign for cosmetics, with the heavy usage of Photo shop, amongst the hair and make up stylists. So the idea was to have a cold setting with the girl from the ad, whom slightly resembles a good looking Jack Frost. The white dove(s) represent the Dove brand, and also as a symbol of hope.